Naheed Supermarket is located in the central part of the city, on Siraj ud Daula Road near Bahadurabad. This enables people from almost all parts of the city to access the super market for a pleasurable shopping experience. An analysis reveals that apart from the residents of Bahadurabad, people from Gulshan-e-Iqbal, PECHS and Defence also do their monthly shopping from Naheed Supermarket.
It is a high street location. It is an expensive area as far as the real estate prices are concerned. The parking space is also reasonable, although there is no parking lot but there is enough space on the roadside and the nearby streets for the people to park their vehicles. It is also a destination store format because there are no other shops in the immediate vicinity, and most visitors are planned shoppers.